A presence on our property – whether it's an in-person presence in the Fan Zone or digital presence on our social media channels – creates awareness of your brand & helps initiate relationships with hundreds of thousands of potential customers from across Dover, Philidelphia, Baltimore & beyond.
For more information on how to make Dover Motor Speedway the host of your next big event, contact Travis Geiser, Business Development Executive:
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Event Entitlements
With a variety of events held year-round, Dover Motor Speedway offers entitlement packages that allow companies access to unlimited marketing/promotional rights, branding, consumer interaction, corporate entertainment, print/online media & publicity including:
- NASCAR All-Star Race
- NASCAR O'Reilly Auto Parts Series Race
- NASCAR CRAFTSMAN Truck Series Race
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Official Partnerships
Whether your goal is to enhance brand awareness, drive traffic to your locations, or engage directly with consumers, we have the resources and flexibility to make it happen. By partnering with Dover Motor Speedway, your brand will connect with a dedicated audience that values authenticity and actively supports the brands that support their favorite sport. At Dover Motor Speedway we offer your brand the opportunity to:
- Exclusive Branding and Naming Rights
- Fan Engagement and Experiential Marketing
- Access to a Loyal and Passionate Audience
- Strategic Location and Reach in the Mid-Atlantic region
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Fan Zone
Strategically located for maximum visibility & fan traffic, Dover Motor Speedway's Fan Zone allows brands to showcase their products or services to the most brand-loyal fans in all of sports. With the ability to accommodate any size marketing exhibit, the Fan Zone is the perfect location to foster direct business-to-consumer engagement as fans enter & exit the racetrack. Filled with high energy fan favorites such as the NASCAR Kids Zone & "The Monster Monumnet," the Fan Zone is the hub of all fan activities throughout our NASCAR event weekend.
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Signage
Signage at Dover Motor Speedway allows you to prominently display your brand to thousands of event attendees & millions more through television coverage. With options including trackside billboards, grandstand signage & more, you can customize your advertising strategy for optimal impact.
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Social Media & Digital Advertising
Engage with hundreds of thousands of Dover Motor Speedway fans seamlessly through integration with our digital assets including our website, the official DMS mobile app and social media channels. Options include:
- Website Banner Advertisements
- Content Sponsorships
- Web Listings & Links
- Promotional Contests
- Integrated Social Media Messaging
